Movie HQ, a platform for showcasing movie-themed toys, featured a dedicated microsite with digital, social and print drivers, and a 360° marketing campaign targeted to moviegoers, collectors and kids. Unique video content was customized for email, social and microsite, and aligned with highly anticipated kid blockbuster movie releases. Exceeded goals for audience growth and engagement, resulting in incremental sales of $10mm and 1.4% market share growth.
